Montreal Associates, a technology staffing solutions provider, has undergone a major rebranding to reflect the company’s growth across Europe and a refocus of the mission and vision. At the core of this rebrand is the new logo – a representation of the tech industry – and a shortening of the company name.
David Thuillier, CEO of MA, explains: “The rebrand has provided a platform to reflect the growth of service offerings and market presence, showcase our work with tech candidates’ and clients’ communities across Europe and most importantly, reflect the approachable and human-led culture of MA.“
The rebranding includes a complete 360 redesign of the company’s logo, graphics, slogan, website, statements, values and name. MA’s new brand assets include vibrant and warm colours, a softer and simple bold typeface and ‘behind-the-scenes’ imagery that provides an approachable insight into the solutions MA provide, and the community it works with.
The design of the new logo celebrates the history of technology – the industry MA has been providing staffing to for over 40 years’ – with the binary code acting as the basis of forming the MA letter mark shape. The new identity of MA needed to pay tribute to the company’s dedication to the technology industry and its tech community of clients and candidates. The soft flow to the letter mark and new vibrant colours also now captures the true essence of MA’s culture and its people: energetic, creative, motivated reliable and honest and natural.
The best way to showcase the new MA is through the connections MA has made with and between its clients and candidates, and the innovations they bring as a result. MA can talk about its partnerships and the roles it has filled, but the most powerful and rewarding part MA want to take the limelight is the outcomes and innovations its candidates and clients achieve together.
The new mission for MA is to deliver a range of specialist staffing solutions and create long-lasting relationships with accountability, curiosity and a human touch. Moving forward, the vision for MA is to connect curious people who believe in technology to create a sustainable, responsible and smarter future.
MA provides technology staffing solutions to businesses across Europe, including Permanent Recruitment, Contract Staffing and Payroll Services.
MA works with a vast range of innovative businesses - from tech start-ups to global leading organisations - connecting them to specialists in SAP, Salesforce, Microsoft, other ERP & CRM solutions, BI & Big Data, Infrastructure & Cloud, Cyber Security and Development.