Scaling Salesforce Professional Services With Specialist Talent

We began working with Vlocity as its exclusive staffing partner across EMEA for Communications, Insurance, and Energy & Utilities. Our early support covered contract and permanent appointments for large-scale implementations.

After Salesforce acquired Vlocity, we became a globally registered subcontract partner and expanded our support into Canada and the USA.

As the relationship developed, we introduced nearshore and offshore delivery options across Latin America, EMEA, and Asia-Pacific. Our support broadened from industry-specific implementations into Salesforce’s wider product portfolio.

Selected Salesforce customers also began working with us directly after implementation to build their internal teams, extending our involvement beyond the initial delivery program.

Salesforce Professional Services needed to scale delivery teams quickly while maintaining the quality its enterprise customers expected.

New products and acquisitions brought new requirements. Finding consultants with the right combination of product expertise, implementation experience, and regional availability became increasingly important.

The team needed a staffing partner that could anticipate demand, identify niche skills, and quickly present relevant candidates. Alongside new appointments, it needed continuity from experienced contractors who could contribute across projects.

At MA, our role was to help delivery leaders access that expertise while keeping recruitment responsive to changing products, locations, and customer requirements.

Our support gave Salesforce Professional Services a way to plan for specialist hiring needs and respond when delivery priorities changed.

• Earlier skills planning around upcoming delivery needs.
• Relevant candidates, quickly, to support hiring decisions.
• Contractor continuity through development and redeployment.
• Flexible global delivery with nearshore and offshore options.
• Support beyond implementation to build customers’ internal teams.

We built an ongoing resourcing cycle around Salesforce’s delivery needs. Regular contact with delivery leaders and contractors helped us anticipate new requirements and respond as priorities shifted.

Skill Gap Forecasting

We worked with delivery leaders to understand where we needed additional capability, considering product expertise, geography, and role type.

Those conversations helped us identify upcoming gaps before they became urgent, giving us time to connect with relevant Salesforce consultants.

Contractor Development and Redeployment

We stayed close to proven contractors and supported targeted upskilling aligned with Salesforce’s developing product portfolio.

When new projects needed their expertise, we supported redeployment. This helped retain experienced people within the wider delivery network and preserve knowledge built through previous assignments.

Strategic Network Expansion

We used trusted referrals to extend our network into additional regions and emerging product areas.

This widened access to specialist talent while keeping relevant experience and quality central to candidate selection.

Continuous Feedback

We maintained communication between Salesforce, our contractors, and our team throughout the engagement.

Sharing updates on requirements, availability, and delivery feedback helped us respond quickly and keep staffing activity aligned with the work ahead.

Year 1: Vlocity Partnership

We supported early implementations as Vlocity’s exclusive staffing partner across EMEA for Communications, Insurance, and Energy & Utilities.

Year 2: Global Scale-up

Following the Salesforce acquisition, we became a globally registered subcontract partner, expanded into Canada and the USA, and supported implementations across the core cloud portfolio.

Year 3: Nearshore and Offshore Expansion

We introduced scalable subcontract delivery across Latin America, EMEA, and Asia-Pacific, expanding options to meet international requirements.

Year 4 Onwards: Direct Customer Engagement

Selected Salesforce customers engaged us directly to help build internal teams following implementation.

• Industry-Specific Solutions: Communications Cloud, Financial Services Cloud, Health Cloud and Public Sector Cloud.
• Marketing, Commerce & Customer Operations: Marketing Cloud, Commerce Cloud, Revenue Cloud, Account Engagement, Loyalty Management and Field Service.
• Data, Integration & Delivery Tools: MuleSoft, Tableau and Copado.